Oh my gawd. It's obvious what happened. The Queer Eye for the Straight Guy folk got ahold of Mr. Brawny. How else to explain him dumping that oh-so-tired-70's Gay Clone 'stache and wave look, in favor of the clean-shaven, A&F Flannel over T, rugged look? And, as for hair, Black is this year's... well... black.

Not to mention the obvious chin-work, and I could swear he's smacked a bit of mascara on the old eyebrows. Had the teeth straightened a bit, too.

Yep, that's what happened. Pseudo-Selleck 70's boy finally got a makeover from the current arbiters of taste. Bet he even smells better, too.

But, hey, I gotta admit it -- Brawny is my paper towel of choice in the kitchen, too. Why? It has nothing to do with the dude on the wrapper, but everything to do with the fact that Brawny happens to give you the most towels for the buck without being generic store-brand crap.

Okay, so if it came down to it, I'd pick the new Brawny Dude over the old one in a New York minute -- but it's all about the per-towel value, dammit. Really. It is...